The CHARACTERISTICS OF YOUTUBE CONTENT RELATED TO THE PREVENTION OF HIV/AIDS TRANSMISSION (Analysis Content YouTube in The Prevention Risk of HIV/AIDS Spreading in Indonesia During The Covid 19 Pandemic)
One aspect of health at the end of the 20th century which was a disaster for humans was the emergence of a disease caused by a virus, namely the Human Immunodeficiency Virus (HIV) which can cause Acquired Immune Deficiency Syndrome (AIDS). One of the social media that is currently being controlled is YouTube. This research was conducted by analyzing YouTube content accessed from December 2020 to January 2021. This research uses a quantitative approach with a correlational analysis design. The independent variable in this study is the characteristic of YouTube content related to the prevention of HIV / AIDS transmission. The dependent variable in this study are YouTube content and audience responses. This study used 100 video samples with the Lemeshow formula calculation. The instrument used in this study was the observation sheet. In this study, the bivariate analysis used the Chi-Square statistical test. The results of this study obtained a p-value of 0.008 <0.05, which means that there is a relationship between the characteristics of YouTube content and audience responses.
Copyright (c) 2021 Siwi Niko Wisudawati, Z Shaluhiyah, Sutopo Patria Jati
This work is licensed under a Creative Commons Attribution 4.0 International License.