FACTORS AFFECTING CONSUMER INTENT TO PURCHASE ORGANIC TABLEWARE

ORGANIC TABLEWARE

Abstract

The purpose- To determine factors affecting customers' decision to purchase organic tableware, awareness of customers towards organic dinnerware, and the effect of income on customers' attitudes toward organic tableware.

The methodology-The study takes a quantitative approach where a total of 150 primary responses are collected using a structured questionnaire. The results are analysed using statistical tools of chi-square tests and Principal Component Analysis.

Findings-Tableware includes the dishes we can use to set up our tables to consume food. These include various things like dishes, glassware as well as decorative items. Crucial players operating in the request are espousing strategic collaborations to supply the stylish type of organic plates to attract consumers. Four factors extracted are availability and attitude, use at hotels and shops, quality, price consideration, and opinion of family and friends. It can be analyzed that there is no impact of income on factors - use of organic tableware at hotels and shops and the quality of organic tableware. However, there is an impact of income on factors - availability, attitude, price consideration, and opinion.

Originality- Past studies have focused on various elements of Tableware use. However, studies on organic dinnerware purchasing, awareness, and income's effect on customer attitude are limited and have high requirements. This is a unique endeavor to sell organic tableware in Punjab.